Niche Trends

Post trends by niche

Which niche is worth investing in right now — and how do you post in it?

Today Week Month Year
–
All Instagram TikTok

1.075 posts · 194 creators · 31 niches · 01.10.2026–10.10.2026 · compared to 01.09.2026–10.09.2026

1 creators excluded — their archive does not reach back to 01.09.2026, otherwise onboarding would show up as growth.

Averages and engagement only count posts that are at least 7 days old (likes keep accumulating).

A post inherits the niches of its creator. Creators with several niches count in each one — niche figures therefore do not add up to the total.

Fastest growing

Art & Design

+52,0 %

152 posts vs. previous period

Best engagement

Mental Health & Mindfulness

4,48 %

across 25 posts by 7 creators

Most active

Entertainment & Comedy

476

56 creators posting

Where is attention cheap?

  1. 1. Entertainment & Comedy 476 · 0,99 %
  2. 2. Lifestyle & Daily Life 476 · 2,04 %
  3. 3. Fashion & Style 157 · 0,78 %
  4. 4. Music & Audio 156 · 0,97 %
  5. 5. Art & Design 152 · 1,30 %
Niche Posts ▼ Avg likes Engagement
Entertainment & Comedy Entertainment & Creative 476
▲15,5 %
253
▼55,9 %
0,99 %
▼1,03 pp
Lifestyle & Daily Life Lifestyle & Home 476
▼5,9 %
632
▲2,0 %
2,04 %
▲0,35 pp
Fashion & Style Appearance & Style 157
▲12,1 %
80
▼51,0 %
0,78 %
▼1,94 pp
Music & Audio Entertainment & Creative 156
▲4,7 %
279
▼46,4 %
0,97 %
▼0,36 pp
Art & Design Entertainment & Creative 152
▲52,0 %
75
▼52,0 %
1,30 %
▼2,15 pp
Travel & Adventure Travel & Outdoors 107
▼7,0 %
387
▼17,7 %
0,84 %
▼1,33 pp
Food & Cooking Food & Drink 102
▲27,5 %
133
▼18,6 %
0,77 %
▼0,29 pp
Business & Entrepreneurship Business & Finance 94
▼6,9 %
72
▼40,4 %
1,65 %
▲0,28 pp
Politics & Civic Society & Causes 93
▼23,8 %
407
▼5,7 %
0,61 %
▼0,19 pp
Local Guide & Luxembourg Travel & Outdoors 92
▼20,0 %
667
▲119,4 %
2,09 %
▲1,16 pp
Fitness & Sport Health & Wellness 85
▲19,7 %
1,4 Tsd.
▼45,0 %
1,94 %
▼0,49 pp
Family & Parenting Family & Education 69
▼12,7 %
749
▲136,2 %
2,73 %
▲1,34 pp
Beauty & Skincare Appearance & Style 54
▲8,0 %
475
▲47,5 %
1,28 %
▼0,58 pp
Education & Learning Family & Education 53
▼13,1 %
115
▼62,0 %
1,37 %
▲0,03 pp
Luxury & Premium Appearance & Style 44
▼20,0 %
344
▲51,7 %
0,37 %
▼0,08 pp
Photography & Film Entertainment & Creative 43
▼4,4 %
369
▼24,3 %
1,55 %
▼0,76 pp
Health & Wellness Health & Wellness 41
▼41,4 %
44
▲119,6 %
1,88 %
▲1,09 pp
Sports & Athletics Sport & Auto 40
▲42,9 %
409
▼28,7 %
4,47 %
▲0,05 pp
Charity & Social Causes Society & Causes 39
·0,0 %
420
▲56,8 %
1,22 %
▲0,50 pp
Tech & Gadgets Technology & Digital 27
▼30,8 %
53
▼64,0 %
0,60 %
▼1,17 pp
Mental Health & Mindfulness Health & Wellness 25
▲47,1 %
105
▲71,9 %
4,48 %
▲2,00 pp
Home & Interior Design Lifestyle & Home 24
▼14,3 %
147
▼65,4 %
1,30 %
▼0,25 pp
Sustainability & Environment Society & Causes 24
▼25,0 %
44
▼66,2 %
0,70 %
▼0,53 pp
Vegan & Vegetarian Food & Drink 23
▲15,0 %
159
▼31,9 %
0,92 %
▼0,77 pp
Wine, Beer & Spirits Food & Drink 16
▼23,8 %
26
▼84,2 %
0,70 %
▼1,16 pp
Outdoors & Nature Travel & Outdoors 15
▼6,3 %
857
▲45,1 %
0,90 %
▼0,18 pp
Career & Professional Dev Business & Finance 13
▼18,8 %
128
▲112,4 %
0,59 %
▲0,33 pp
▸ 4 niches with too little data

Below 12 posts a niche cannot show a trend — these rows therefore carry no change figures.

Go deeper on any niche

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