Logo
Our logo pairs the mark with the LetzCreators wordmark, where the word Creators is always set in brand red. Keep clear space around it and never stretch, recolour or rotate it.
LetzCreators
On light
LetzCreators
On dark
Colours
Navy carries the brand, red is our accent for actions and highlights, violet supports feature and pro surfaces, cream is our light background.
#0F1B38
Navy
Primary — text, surfaces, navigation
#E8334A
Red
Accent — calls to action, highlights
#7C3AED
Violet
Secondary — features, pro surfaces
#FAFAF7
Cream
Background — light surfaces
Typography
Three typefaces, loaded from Google Fonts: Syne for display headings, Outfit for body text, IBM Plex Mono for stats and metadata.
Display — headings
Syne · 600 / 700 / 800
Discover Luxembourg's creators
Body — running text & UI
Outfit · 300–700
The quick brown fox jumps over the lazy dog — 0123456789
Mono — stats & metadata
IBM Plex Mono · 400–600
letz_score = 92.4 · +12.3% · @creator
Voice & tone
We speak like a knowledgeable local partner: clear, confident and never hyped.
Clear
Plain language over jargon. Say what a feature does, not how clever it is.
Grounded
Local and credible. Data-backed claims, no empty superlatives.
Confident
Direct and warm. We guide, we do not shout.
Do
- Keep the word Creators in brand red within the wordmark.
- Use navy on cream for body content and red for actions.
- Give the logo room to breathe.
Don't
- Do not recolour, stretch or rotate the logo.
- Do not place the logo on busy or low-contrast backgrounds.
- Do not mix in off-brand fonts or colours.