LetzCreators starts a blog with a first market report

LetzCreators now has a blog. It answers the questions brands and agencies ask when they plan creator campaigns in Luxembourg, and it publishes figures about the local creator market that were not available before.

The first market report looks at 235 creators with a connection to Luxembourg, as of 23 October 2026: how large their audiences are, how strongly those audiences react, which formats they publish and at what time of day. Every figure describes a group of at least ten creators. Nobody is named, and the methodology at the end of the report explains how each number is calculated. The figures are frozen on the evaluation date, so the report will read the same in a year.

Three guides start the blog: how brands find creators in Luxembourg, how to calculate and read the engagement rate, and what UGC creators are and when brands should use them. Each guide starts with a short answer and lists its sources.

Changes to the platform itself are still listed on What's new.